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Browse » Collections » Tobacco Regulatory Research » Tobacco Regulatory Research - Host: Social/Cognitive » Behavior Economics/Purchase Behavior

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Measure: Behavior Economics/Purchase Behavior   #710400

Definition: This assessment establishes the value of a product and related purchase behaviors, including the point at which the cost (i.e. in money, time) exceeds the user’s willingness to pay to use the cigarettes or other nicotine products; the rewarding value of the product.

Purpose: To assess the relative reward value or reinforcing efficacy of a tobacco product to a user through a purchase task.

Protocols:

Keywords: Cigarette purchase task, behavioral economics, cigarette value, purchase behavior, reward value

Measure Release Date: February 20, 2015

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