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Essential Measures are only those items that are critical to the collection of the Measure or are necessary for the interpretation of results. Essential Measures are integral to the Measure. Without such information the data collected would be incomplete and/or misleading.
An additional PhenX Measure that the user may find helpful based on the selection of a particular PhenX Measure. Related PhenX Measures can include additional Measures that are needed to calculate a Derived Variable (e.g., Weight and Height are needed to calculate BMI), Measures that are commonly used in presentations and publications to present the value of the chosen Measures (e.g., Height and Weight by Race and Ethnicity), Measures that are conceptually related to the chosen Measure (e.g., Current Educational Attainment is conceptually related to Annual Family Income and Arm Span is conceptually related to Height), Measures that are physiologically and/or biologically related to the chosen Measure (e.g., Stroke and Heart Disease). Related PhenX Measures are suggestions only.
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Browse » Collections » Tobacco Regulatory Research » Tobacco Regulatory Research: Vector » Self-reported Exposure to Tobacco Advertising at Point of Sale

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Measure: Self-reported Exposure to Tobacco Advertising at Point of Sale   #740500

Definition: Instrument used to assess tobacco product advertising exposure at the point of sale, including signs, displays, shelving units, and functional items such as trashcans and ashtrays.

Purpose: The purpose is to measure consumer exposure to tobacco product advertisements, which have been proven to increase the appeal of and demand for tobacco products.

Protocols:

Keywords: Tobacco product advertisements, tobacco, product advertisements, advertisements, marketing, cigarette products, branding, Population Assessment of Tobacco and Health Study, PATH, e-cigarettes, retail

Measure Release Date: June 24, 2015

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