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Browse » Collections » Tobacco Regulatory Research » Tobacco Regulatory Research: Vector » Self-reported Exposure to Tobacco Product Advertisements

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Measure: Self-reported Exposure to Tobacco Product Advertisements   #740600

Definition: A survey instrument that measures tobacco product advertising and marketing exposure via traditional channels, such as magazines, television, and radio.

Purpose: The purpose of this measure is to assess consumer exposure to tobacco product advertisements and the effects, both positive and negative, that reported exposure has on tobacco consumer attitudes, beliefs, and preferences.

Protocols:

Keywords: Tobacco product advertisements, tobacco, product advertisements, advertisements, print advertising, radio advertising, billboard advertising, marketing, social media, cigarette, cigarette products, Population Assessment of Tobacco and Health, PATH, International Tobacco Control, ITC, International Tobacco Control 4-Country Survey, ITC 4

Measure Release Date: June 24, 2015

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