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Review MeasureEssential Measures are only those items that are critical to the collection of the Measure or are necessary for the interpretation of results. Essential Measures are integral to the Measure. Without such information the data collected would be incomplete and/or misleading.
An additional PhenX Measure that the user may find helpful based on the selection of a particular PhenX Measure. Related PhenX Measures can include additional Measures that are needed to calculate a Derived Variable (e.g., Weight and Height are needed to calculate BMI), Measures that are commonly used in presentations and publications to present the value of the chosen Measures (e.g., Height and Weight by Race and Ethnicity), Measures that are conceptually related to the chosen Measure (e.g., Current Educational Attainment is conceptually related to Annual Family Income and Arm Span is conceptually related to Height), Measures that are physiologically and/or biologically related to the chosen Measure (e.g., Stroke and Heart Disease). Related PhenX Measures are suggestions only.
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Browse » Collections » Tobacco Regulatory Research » Tobacco Regulatory Research: Environment » Perceived Effectiveness of Anti-Tobacco Advertising ![]()
Measure:
Perceived Effectiveness of Anti-Tobacco Advertising #750900
Definition: This measure assesses the perceived effectiveness for multiple types of anti-tobacco advertisements to determine whether perceived effectiveness is predictive of changes in tobacco-related behaviors. Purpose: The purpose of this measure is to evaluate respondents’ reactions to anti-tobacco advertisements by using a multi-item scale. Understanding the perceived effectiveness of specific types of anti-tobacco advertisements can help identify message strategies that are most effective for improving anti-tobacco-related behaviors and outcomes.
Keywords: Perceived effectiveness, anti-tobacco, anti-smoking, cessation, advertising, advertisements, mass media, campaign, receptivity Measure Release Date: June 24, 2015
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Release: April 11, 2017, Ver 21.0
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