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Protocol - Interpersonal Communication about Anti-tobacco Advertising

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Description

This protocol includes two questions from the Evaluation of the Public Education Campaign on Teen Tobacco (ExPECTT-B) questionnaire. The first question assesses whether respondents talked about an anti-tobacco advertisement. If respondents have discussed the advertisement, they are asked follow-up items to determine their receptivity to the message. The second question asks specific questions related to the goals and objectives of the message. Thus, these secondary questions will vary by execution.

Specific Instructions

This protocol is typically administered after asking about confirmed and/or aided awareness of an anti-tobacco advertisement(s). Aided and confirmed awareness capture awareness of a specific advertisement. In assessing aided awareness, respondents are provided with specific details of an advertisement and asked to confirm whether they have seen the advertisement; in assessing confirmed awareness, respondents are required to provide additional details about the advertisement.

Once respondents indicate recognition or recall of an advertisement, respondents should be asked whether they talked to anyone about the advertisement(s) (item #1 below). If the respondent answers "yes," they should be asked what topics were discussed (item #2).

In addition, the WG recommends that investigators consider clearly defining "tobacco products" by noting whether that definition includes or excludes certain types of related products based on these criteria: products that are intended for human consumption; made or derived from tobacco; typically contain nicotine, but sometimes do not; and are not Food and Drug Administration-approved tobacco-cessation products.

Protocol

1. Did you talk to anyone about this ad?

[ ] Yes

[ ] No

2. When you talked about this ad, did you talk about any of the following topics?

[ ] Yes

[ ] No

RANDOMIZE THESE RESPONSE OPTIONS IF POSSIBLE TO AVOID ORDER EFFECTS

These ads were good

These ads were NOT good

I should not smoke

The person I was talking to or someone else I know should not smoke

Other, specify________________________

Availability

Available

Personnel and Training Required

None.

Equipment Needs

None.

Requirements
Requirement CategoryRequired
Major equipment No
Specialized training No
Specialized requirements for biospecimen collection No
Average time of greater than 15 minutes in an unaffected individual No
Mode of Administration

Self-administered or interviewer-administered questionnaire

Lifestage

Child, Adolescent, Adult

Participants

Adults and youth

Selection Rationale

Anti-smoking advertisements that prompt interpersonal discussion have been demonstrated to have greater impact on smoking decisions.

Language

English

Standards
StandardNameIDSource
caDSR Common Data Elements (CDE) Tobacco Use Anti-Tobacco Advertisement Communication Assessment Text 4885154 CDE Browser
Derived Variables

None.

Process and Review

Not applicable.

Protocol Name from Source

Evaluation of the Public Education Campaign on Teen Tobacco (ExPECTT-B) questionnaire

Source

U.S. Food and Drug Administration (FDA). The Real Cost: Research + Evaluation. www.fda.gov/downloads/TobaccoProducts/PublicHealthEducation/PublicEducationCampaigns/TheRealCostCampaign/UCM384308.pdf

General References

Dunlop, S. M., Cotter, T., & Perez, D. (2014). When your smoking is not just about you: antismoking advertising, interpersonal pressure, and quitting outcomes. Journal of Health Communication, 19(1), 41-56.

Dunlop, S. M., Wakefield, M., & Kashima, Y. (2008). The contribution of antismoking advertising to quitting: intra- and interpersonal processes. Journal of Health Communication, 13(3), 250-266.

Durkin, S., & Wakefield, M. (2006). Maximising the impact of emotive anti-tobacco advertising: Effects of interpersonal discussion and program placement. Social Marketing Quarterly, 12(3), 3-14.

Hafstad, A., & Aaro, L. E. (1997). Activating interpersonal influence through provocative appeals: Evaluation of a mass media-based antismoking campaign targeting adolescents. Health Communication, 9, 253-72.

McAfee, T., Davis, K. C., Alexander, R. L., Jr., Pechacek, T. F., & Bunnell, R. (2013). Effect of the first federally funded U.S. antismoking national media campaign. Lancet, 382(9909), 2003-2011.

Van den Putte, B., Yzer, M., Southwell, B. G., de Brujin, G. J., & Willemsen, M. C. (2011). Interpersonal communication as an indirect pathway for the effect of antismoking media content on smoking cessation. Journal of Health Communication, 16, 470-485.

Protocol ID

750501

Variables
Export Variables
Variable Name Variable IDVariable DescriptiondbGaP Mapping
PX750501_Anti_Smoking_Ad_Discussion
PX750501010000 Did you talk to anyone about this ad? N/A
PX750501_Anti_Smoking_Ad_Discussion_Effect_Coded
PX750501020100 When you talked about this ad, did you talk more
about any of the following topics? show less
N/A
PX750501_Anti_Smoking_Ad_Discussion_Effect_Other
PX750501020200 When you talked about this ad, did you talk more
about any of the following topics? show less
N/A
Tobacco Regulatory Research
Measure Name

Interpersonal Communication about Anti-tobacco Advertising

Release Date

June 24, 2015

Definition

This measure assesses whether respondents have talked about anti-tobacco advertising to which they were exposed and also assesses topics discussed.

Purpose

The purpose of this measure is to evaluate whether respondents discussed an anti-tobacco advertisement or media campaign with friends, family, and/or others. Talking to others about an advertisement or campaign typically reflects higher engagement with the message.

Keywords

Interpersonal communication, anti-tobacco advertising, media, campaign, receptivity, smoke, smoking, anti-smoking, The Real Cost Evaluation, U.S. Food and Drug Administration, FDA, Evaluation of the Public Education Campaign on Teen Tobacco, ExPECTT-B, advertising, conversations

Measure Protocols
Protocol ID Protocol Name
750501 Interpersonal Communication about Anti-tobacco Advertising
Publications

There are no publications listed for this protocol.