Protocol - Self-reported Exposure to Smoking on Television and in the Movies

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This protocol uses one item from the Survey of Teen Opinions about Retail Environments (STORE), a school-based survey that included 1,681 adolescents (ages 11-14 years). This item assesses perceived exposure to people who smoke in movies or on television.

Specific Instructions:

For the purposes of scoring, the WG recommends that the following scale be used: Never = 1, Rarely = 2, Sometimes = 3, and Often = 4

In addition, the WG recommends that investigators consider clearly defining "tobacco products" by noting whether that definition includes or excludes certain types of related products based on these criteria: products that are intended for human consumption; made or derived from tobacco; typically contain nicotine, but sometimes do not; and are not Food and Drug Administration-approved tobacco-cessation products.


1. In the past 7 days, how often did you see TV shows or movies where someone was smoking?

[ ] Never

[ ] Rarely

[ ] Sometimes

[ ] Often

Protocol Name from Source:


Publicly available

Personnel and Training Required


Equipment Needs


Requirement CategoryRequired
Major equipment No
Specialized training No
Specialized requirements for biospecimen collection No
Average time of greater than 15 minutes in an unaffected individual No
Mode of Administration

Self-administered questionnaire

Life Stage:

Child, Adolescent


Adolescents (ages 11-14).

Selection Rationale

Consensus documents (e.g., Surgeon General reports, National Cancer Institute monographs) indicate that exposure to smoking in movies promotes smoking initiation, and the World Health Organization recommends a variety of policies to reduce youth exposure to tobacco imagery in entertainment media. Fine-grained assessment of exposure to tobacco in films (e.g., Beach Method) requires a significant amount of resources and survey questions that are likely beyond the scope of most tobacco research. This single item selected here shows evidence of predictive validity amongst young adolescents.



Common Data Elements (CDE) Tobacco Smoking in Television and Movie Exposure Assessment Text 4885351 CDE Browser
Derived Variables


Process and Review

Not applicable


Survey of Teen Opinions about Retail Environments (STORE)

General References


Protocol ID:


Export Variables
Variable NameVariable IDVariable DescriptionVersiondbGaP Mapping
PX751001_Self-reported_Exposure_Smoking_TV_Movies PX751001010000 In the past 7 days, how often did you see TV more
shows or movies where someone was smoking? show less
Tobacco Regulatory Research
Measure Name:

Self-reported Exposure to Smoking on Television and in the Movies

Release Date:

June 24, 2015


This measure is used to assess young adolescents’ exposure to smoking in entertainment media-television and the movies.


The purpose of this measure is to gain an understanding of an adolescent’s exposure to smoking in the media.


Smoking, tobacco, television, TV, televisions shows, movies, media, youth, adolescents