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Protocol - Self-reported Exposure to Tobacco Advertising at Point of Sale

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Description

This protocol uses a combination of questions from the Wave 7 Adult and Youth Population Assessment of Tobacco and Health (PATH) Survey instruments. Collectively, the questions are used to measure consumer exposure to tobacco-product advertisements, which have been proven to increase the appeal of and demand for tobacco products.

Specific Instructions

This protocol was systematically updated to reflect the Wave 7 data collection of the Population Assessment of Tobacco and Health (PATH) Study. This protocol will be formally reviewed by a TRR Content Expert Panel early in 2024.

Although questions from both the Youth and Adult Population Assessment of Tobacco and Health (PATH) questionnaires are included in this protocol, the Working Group (WG) believes questions 1-4 may be asked of all respondents. Question 5 should not be asked of youth respondents.

In order to answer question 5, investigators will need to determine whether or not the respondent is not an experimental current user. To do so, the WG is recommending that investigators add the Smoking Status - Adult measure. If the respondent has ever smoked but has not smoked 100 cigarettes in their lifetime and does not smoke every day or some days, then they are eligible to complete question 5.

In addition, the WG recommends that investigators consider clearly defining "tobacco products" by noting whether that definition includes or excludes certain types of related products based on these criteria: products that are intended for human consumption; made or derived from tobacco; typically contain nicotine, but sometimes do not; and are not Food and Drug Administration-approved tobacco-cessation products.

For Question 3, the WG recommends sharing the below list of tobacco products with the respondent to aid in their response.

TOBACCO PRODUCT LIST

Cigarettes

E-Cigarettes

Cigars

Cigarillos

Filtered Cigars

Pipe

Hookah

Snus

Smokeless Tobacco

Dissolvable Tobacco

Availability

Available

Protocol

1. In the past 30 days, how often did you visit a convenience store, small market, or liquor store?

1[ ]Not at all [End Questions]

2[ ]In the past 30 days

3[ ]2-3 times in the past 30 days

4[ ]Once a week

5[ ]2-3 times per week

6[ ]Almost every day

-8[ ]DON’T KNOW

-7[ ]REFUSED

ASK: All respondents.

2. In the past 30 days, when you visited convenience stores, small markets, or liquor stores, how often did you see ads for e-cigarettes or other electronic nicotine products?

1[ ]Never

2[ ]Rarely

3[ ]Sometimes

4[ ]Often

-8[ ]DON’T KNOW

-7[ ]REFUSED

ASK: Respondents who have visited a convenience store, small market, or liquor store in the past 30 days or did not know or refused to report if they visited a convenience store, small market, or liquor store in the past 30 days.

3. In the past 30 days, when you visited convenience stores, small markets, or liquor stores, how often did you see ads for cigarettes or other tobacco products (not including e-cigarettes or electronic nicotine products)?

1[ ]Never

2[ ]Rarely

3[ ]Sometimes

4[ ]Often

-8[ ]DON’T KNOW

-7[ ]REFUSED

ASK: Respondents who have visited a convenience store, small market, or liquor store in the past 30 days or did not know or refused to report if they visited a convenience store, small market, or liquor store in the past 30 days.

4. In the past 30 days, have you noticed tobacco ads or promotions on store windows or inside stores where tobacco is sold?

1[ ]Yes

2[ ]No

-8[ ]DON’T KNOW

-7[ ]REFUSED

ASK: All respondents

5. Since you quit, when you were in stores that sell tobacco, how many times did seeing a display or other signs about the products give you an urge to buy tobacco?

1[ ]0 times

2[ ]Once or twice

3[ ]A few times

4[ ]Many times

-8[ ]DON’T KNOW

-7[ ]REFUSED

ASK: Adults who are recent former or long-term former tobacco users

Personnel and Training Required

None

Equipment Needs

None

Requirements
Requirement CategoryRequired
Major equipment No
Specialized training No
Specialized requirements for biospecimen collection No
Average time of greater than 15 minutes in an unaffected individual No
Mode of Administration

Self-administered or interviewer-administered questionnaire

Lifestage

Child, Adolescent, Adult

Participants

Youth (12-17) and adults (18+)

Selection Rationale

The Population Assessment of Tobacco and Health (PATH) Study is a nationally representative, in-person longitudinal cohort study of nonusers and users of tobacco products and those at risk for tobacco use across the United States. Respondents 12 years old and up are asked questions on tobacco use, attitudes, and health, and biospecimens (buccal cell, urine, and blood) are collected from adults. The PATH Study was implemented to provide an evidence base for assessing and monitoring the Food and Drug Administration’s regulatory actions in meeting its mandate under the Family Smoking Prevention and Tobacco Control Act. Regulatory domains include product standards, new and modified risk products, health warnings, and health education campaigns.

Language

English, Other languages available at source

Standards
StandardNameIDSource
Derived Variables

None

Process and Review

Not applicable.

Protocol Name from Source

Population Assessment of Tobacco and Health (PATH) Study: Final Adult Interview and Final Youth Interview, Wave 7 (January 2022 - December 2022)

Source

National Institutes of Health, U.S. Food and Drug Administration. (2023). Population Assessment of Tobacco and Health (PATH) Study: Final Adult Interview, Wave 7 (January 2022 – December 2022), English Data Collection Instrument. Bethesda, MD: National Institutes of Health. Final_PATH_Wave_7_English_Adult_Questionnaire.pdf

National Institutes of Health, U.S. Food and Drug Administration. (2023). Population Assessment of Tobacco and Health (PATH) Study: Final Youth Interview, Wave 7 (January 2022 – December 2022), English Data Collection Instrument. Bethesda, MD: National Institutes of Health. Final_PATH_Wave_7_English_Youth_Questionnaire.pdf

General References

National Institutes of Health, U.S. Food and Drug Administration. (2023). Population Assessment of Tobacco and Health (PATH) Study: Final Adult Interview, Wave 7 (January 2022 – December 2022), English Data Collection Instrument. Bethesda, MD: National Institutes of Health. Final_PATH_Wave_7_English_Adult_Questionnaire.pdf

National Institutes of Health, U.S. Food and Drug Administration. (2023). Population Assessment of Tobacco and Health (PATH) Study: Final Youth Interview, Wave 7 (January 2022 – December 2022), English Data Collection Instrument. Bethesda, MD: National Institutes of Health. Final_PATH_Wave_7_English_Adult_Questionnaire.pdf

Protocol ID

740502

Variables
Export Variables
Variable Name Variable IDVariable DescriptiondbGaP Mapping
Tobacco Regulatory Research: Vector
Measure Name

Self-reported Exposure to Tobacco Advertising at Point of Sale

Release Date

December 22, 2023

Definition

Instrument used to assess tobacco product advertising exposure at the point of sale, including signs, displays, shelving units, and functional items such as trashcans and ashtrays.

Purpose

The purpose is to measure consumer exposure to tobacco product advertisements, which have been proven to increase the appeal of and demand for tobacco products.

Keywords

Tobacco product advertisements, tobacco, product advertisements, Advertisements, marketing, cigarette products, branding, Population Assessment of Tobacco and Health Study, PATH, e-cigarettes, retail, electronic nicotine products

Measure Protocols
Protocol ID Protocol Name
740502 Self-reported Exposure to Tobacco Advertising at Point of Sale
Publications

There are no publications listed for this protocol.