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Protocol - Self-reported Exposure to Tobacco Product Advertisements

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Description

This protocol uses a combination of questions from the 2011 International Tobacco Control (ITC) 4-Country Survey and the Population Assessment of Tobacco and Health (PATH) Study instruments. Collectively, the questions are used to assess tobacco product advertising and marketing exposure, in adult and youth populations, through traditional channels, such as magazines, television, and radio.

Specific Instructions

The Working Group (WG) recommends that the following deletions or additions be made to the corresponding protocol items:

  1. Remove "Now I want to ask you about tobacco advertising." Replace "6 months" with "30 days."
  1. Investigators should provide the respondent with the advertisement images to react to in order to provide a response. Twenty advertisements were used in the Population Assessment of Tobacco and Health (PATH) Study, but there is no recommended number of advertisements. Replace "12 months" with "6 months."

Although PATH items were extracted from the PATH Youth Survey, the WG notes that the questions are also appropriate for the adult population.

Availability

Available

Protocol

Ask all.

Read out each source of information.

Now I want to ask you about tobacco advertising. In the last 6 months, have you noticed cigarettes or tobacco products being advertised in any of the following places?

1. On posters or billboards?

1[ ]Yes

2[ ]No

7[ ]Not applicable

8[ ]Refused

9[ ]Don’t know

2. In newspapers or magazines?

1[ ]Yes

2[ ]No

7[ ]Not applicable

8[ ]Refused

9[ ]Don’t know

3. On radio?

1[ ]Yes

2[ ]No

7[ ]Not applicable

8[ ]Refused

9[ ]Don’t know

DISPLAY TRANSITION TEXT: The following questions ask about tobacco advertising that you may have seen.

4. What is the brand of your favorite tobacco advertisement?

[WHEN A RESPONDENT SELECTS A BRAND, GO TO Q5]

1[ ]The brand is not listed SPECIFY: __________________

2[ ]I do not have a favorite advertisement

-8[ ]DON’T KNOW

-7[ ]REFUSED

ASK: All respondents

DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.

5. In the past 12 months, have you seen this advertisement before this study?

1[ ]Yes

2[ ]No GO TO NEXT AD; IF LAST AD, END

-8[ ]DON’T KNOW GO TO NEXT AD; IF LAST AD, END

-7[ ]REFUSED GO TO NEXT AD; IF LAST AD, END

ASK: All respondents

6. How much do you like this advertisement? Do you…

1[ ]Like this ad

2[ ]Have no opinion about this ad

3[ ]Dislike this ad

-8[ ]DON’T KNOW

-7[ ]REFUSED

Personnel and Training Required

None.

Equipment Needs

None.

Requirements
Requirement CategoryRequired
Major equipment No
Specialized training No
Specialized requirements for biospecimen collection No
Average time of greater than 15 minutes in an unaffected individual No
Mode of Administration

Interviewer-administered questionnaire

Lifestage

Child, Adolescent, Adult

Participants

Adult (18+) and Youth (12-17)

Selection Rationale

The 2011 International Tobacco Control (ITC) 4-Country Survey is an international cohort study of tobacco use whose overall objective is to measure the psychosocial and behavioral impact of key national-level policies. This survey is being used in more than 20 countries.

The Population Assessment of Tobacco and Health (PATH) Study is a nationally representative, in-person longitudinal cohort study of nonusers and users of tobacco products and those at risk for tobacco use across the United States. Respondents 12 years old and up are asked questions on tobacco use, attitudes, and health, and biospecimens (buccal cell, urine, and blood) are collected from adults. The PATH Study was implemented to provide an evidence base for assessing and monitoring the Food and Drug Administration’s regulatory actions in meeting its mandate under the Family Smoking Prevention and Tobacco Control Act. Regulatory domains include product standards, new and modified risk products, health warnings, and health education campaigns.

Language

English, Other languages available at source

Standards
StandardNameIDSource
caDSR Form PhenX PX740601 - Selfreported Exposure To Tobacco Product Advertisements 6247826 caDSR Form
Derived Variables

None.

Process and Review

Not applicable.

Protocol Name from Source

Population Assessment of Tobacco and Health (PATH), Adult Extended Questionnaire, Version 7.5 & International Tobacco Control 4-Country Survey, 2011

Source

International Tobacco Control (ITC) Policy Evaluation Project. (2011). International Tobacco Control 4-Country Survey 2011. Items 133a-133c.

National Institutes of Health (NIH) and the U.S. Food and Drug Administration (FDA), Population Assessment of Tobacco and Health (PATH) Study, PATH Wave 1 Youth Extended Interview 7.5, 2013, Ad Exposure Section, Items YX0197, YX0181, YX0184.

General References

National Institutes of Health, U.S. Food and Drug Administration. (2013). Population Assessment of Tobacco and Health (PATH) Study: Final Youth Baseline (Wave 1) Questionnaire. Bethesda, MD: National Institutes of Health.

Chaloupka, F. J., Straif, K., & Leon, M. E. (2011). Effectiveness of tax and price policies in tobacco control. Tobacco Control, 20, 235-238.

Farrelly, M. C., Healton, C. G., Davis, K. C., Messeri, P., Hersey, J. C., & Haviland, M. L (2002). Getting to the truth: Evaluating national tobacco countermarketing campaigns. American Journal of Public Health, 92, 901-907.

Protocol ID

740601

Variables
Export Variables
Variable Name Variable IDVariable DescriptiondbGaP Mapping
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_1
PX740601060100 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_10
PX740601061000 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_11
PX740601061100 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_12
PX740601061200 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_13
PX740601061300 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_14
PX740601061400 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_15
PX740601061500 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_16
PX740601061600 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_17
PX740601061700 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_18
PX740601061800 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_19
PX740601061900 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_2
PX740601060200 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_20
PX740601062000 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_3
PX740601060300 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_4
PX740601060400 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_5
PX740601060500 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_6
PX740601060600 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_7
PX740601060700 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_8
PX740601060800 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_9
PX740601060900 How much do you like this advertisement? Do you... N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_1
PX740601050100 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_10
PX740601051000 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_11
PX740601051100 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_12
PX740601051200 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_13
PX740601051300 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_14
PX740601051400 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_15
PX740601051500 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_16
PX740601051600 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_17
PX740601051700 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_18
PX740601051800 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_19
PX740601051900 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_2
PX740601050200 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_20
PX740601052000 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_3
PX740601050300 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_4
PX740601050400 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_5
PX740601050500 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_6
PX740601050600 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_7
PX740601050700 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_8
PX740601050800 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_9
PX740601050900 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more
HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less
N/A
PX740601_TobaccoExposure_Advertisements_Brand_Advertisement
PX740601040000 What is the brand of your favorite tobacco more
advertisement? show less
N/A
PX740601_TobaccoExposure_Advertisements_Newspapers_Magazines
PX740601020000 Now I want to ask you about tobacco more
advertising. In the last 6 months, have you noticed cigarettes or tobacco products being advertised in newspapers or magazines? show less
N/A
PX740601_TobaccoExposure_Advertisements_Posters_Billboards
PX740601010000 Now I want to ask you about tobacco more
advertising. In the last 6 months, have you noticed cigarettes or tobacco products being advertised on posters or billboards? show less
N/A
PX740601_TobaccoExposure_Advertisements_Radio
PX740601030000 Now I want to ask you about tobacco more
advertising. In the last 6 months, have you noticed cigarettes or tobacco products being advertised on radio? show less
N/A
Tobacco Regulatory Research: Vector
Measure Name

Self-reported Exposure to Tobacco Product Advertisements

Release Date

June 24, 2015

Definition

A survey instrument that measures tobacco product advertising and marketing exposure via traditional channels, such as magazines, television, and radio.

Purpose

The purpose of this measure is to assess consumer exposure to tobacco product advertisements and the effects, both positive and negative, that reported exposure has on tobacco consumer attitudes, beliefs, and preferences.

Keywords

Tobacco product advertisements, tobacco, product advertisements, Advertisements, print advertising, radio advertising, billboard advertising, marketing, social media, cigarette, cigarette products, Population Assessment of Tobacco and Health, PATH, International Tobacco Control, ITC, International Tobacco Control 4-Country Survey, ITC 4

Measure Protocols
Protocol ID Protocol Name
740601 Self-reported Exposure to Tobacco Product Advertisements
Publications

Liu, J., et al. (2023) How Age and E-cigarette Use Status Interact to Influence E-cigarette Ad Perceptions. Substance Use & Misuse. 2023 January; 58(2): 257-265. doi: 10.1080/10826084.2022.2155479

Garcia-Cazarin, M.L., Mandal, R.J., Grana, R., Wanke, K.L., Meissner, H. (2020) Host-agent-vector-environment measures for electronic cigarette research used in NIH grants. Tobacco Control. 2020 January; 29(1). doi: 10.1136/tobaccocontrol-2017-054032

Conway, K. P., et al. (2018) Co-occurrence of tobacco product use, substance use, and mental health problems among youth: Findings from wave 1 (2013-2014) of the population assessment of tobacco and health (PATH) study. Addict Behav. 2018 January; 76: 208-217. doi: 10.1016/j.addbeh.2017.08.009