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Protocol - Exposure to Tobacco Marketing through Internet and Social Media Use

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Description

Items that assess exposure to tobacco marketing on the Internet and in social media were chosen from the 2012 National Youth Tobacco Survey (NYTS) and the 2013 Population Assessment of Tobacco and Health (PATH) Wave 1 Youth Module. Specifically, questions related to the opportunities for exposure and frequency of exposure to tobacco marketing on the Internet and in social media and to tobacco-related content.

Specific Instructions

Although the questions were taken from the Population Assessment of Tobacco and Health (PATH) Youth questionnaire and National Youth Tobacco Survey (NYTS), the Working Group (WG) believes that questions may be asked of all respondents who are 12 years of age and older.

In addition, the WG recommends that investigators consider clearly defining "tobacco products" by noting whether that definition includes or excludes certain types of related products based on these criteria: products that are intended for human consumption; are made or derived from tobacco; typically contain nicotine, but sometimes do not; and are not U.S. Food and Drug Administration-approved tobacco cessation products.

Protocol

1. When you are using the Internet, how often do you see any ads or promotions for cigarettes or other tobacco products?

[ ] A. I do not use the Internet GO TO Q7

[ ] B. Never

[ ] C. Rarely

[ ] D. Sometimes

[ ] E. Most of the time

[ ] F. Always

2. Overall, how often do you use the Internet?

1[ ]Several times a day

2[ ]About once a day

3[ ]3-5 days a week

4[ ]1-2 days a week

5[ ]Every few weeks

6[ ]Less often

7 [ ] Don’t have regular internet access

-8[ ]DON’T KNOW

-7[ ]REFUSED

ASK: All respondents

3. Do you have a Facebook, Google Plus, MySpace, Twitter, or other social networking account?

1[ ]Yes

2[ ]No GO TO Q6

-8[ ]DON’T KNOW GO TO Q6

-7[ ]REFUSED GO TO Q6

4. How often do you visit your Facebook, Google Plus, MySpace, Twitter, or other social networking account?

1[ ]Several times a day

2[ ]Daily

3[ ]Weekly

4[ ]Monthly or less

-8[ ]DON’T KNOW

-7[ ]REFUSED

ASK: Respondents who have a Facebook or other social networking account (Q3 = 1).

5. Has anyone discussed tobacco products on your Facebook, Google Plus, MySpace, Twitter, or other social networking account?

1[ ]Yes

2[ ]No

-8[ ]DON’T KNOW

-7[ ]REFUSED

ASK: Respondents who have a Facebook or other social networking account (Q3 = 1).

6. In the past 6 months, have you ever signed up for e-mail alerts about tobacco products, read articles online about tobacco products, or watched a video online about tobacco products?

1[ ]Yes

2[ ]No

-8[ ]DON’T KNOW

-7[ ]REFUSED

ASK: Respondents who have access to the Internet (Q2 NE 7, -8 or -7)

7. During the past 30 days, did a tobacco company send you information (other than coupons) through … (CHOOSE ALL THAT APPLY)

[ ] A. The mail

[ ] B. E-mail

[ ] C. A text message

[ ] D. Some other way

[ ] E. I did not receive any information from a tobacco company

8. In the past 6 months, did a tobacco company send you any information other than coupons?

1[ ]Yes

2[ ]No [END QUESTIONNAIRE]

-8[ ]DON’T KNOW [END QUESTIONNAIRE]

-7[ ]REFUSED [END QUESTIONNAIRE]

ASK: All respondents

9. How did a tobacco company send you any information other than coupons? Choose all that apply.

1[ ]The mail

2[ ]E-mail

3[ ]The Internet

4[ ]Social Networks (such as Facebook and Twitter)

5[ ]A text message

6[ ]Some other way: SPECIFY __________________________

-8[ ]DON’T KNOW

-7[ ]REFUSED

ASK: Respondents who have received information (Q6 = 1).

Availability

Available

Personnel and Training Required

None

Equipment Needs

None

Requirements
Requirement CategoryRequired
Major equipment No
Specialized training No
Specialized requirements for biospecimen collection No
Average time of greater than 15 minutes in an unaffected individual No
Mode of Administration

Self-administered or interviewer-administered questionnaire

Lifestage

Child, Adolescent, Adult

Participants

Youth and adults (12+ years of age)

Selection Rationale

The Population Assessment of Tobacco and Health (PATH) Study is a nationally representative, in-person longitudinal cohort study of nonusers and users of tobacco products and those at risk for tobacco use across the United States. Respondents 12 years old and up are asked questions on tobacco use, attitudes, and health, and biospecimens (buccal cell, urine, and blood) are collected from adults. The PATH Study was implemented to provide an evidence base for assessing and monitoring the U.S. Food and Drug Administration’s regulatory actions in meeting its mandate under the Family Smoking Prevention and Tobacco Control Act. Regulatory domains include product standards, new and modified risk products, health warnings, and health education campaigns.

The National Youth Tobacco Survey (NYTS) is a nationally representative study of youth in grades 6-12 within randomly selected public and private schools. The main objectives of the 81-question, self-administered survey are to provide national data on long-term, intermediate, and short-term indicators key to the design, implementation, and evaluation of the Tobacco Prevention and Control Program (TPCP) and to offer nationally representative data about middle and high school youths’ tobacco-related beliefs, attitudes, behaviors and their exposure to pro- and anti-tobacco influences.

Language

English, Other languages available at source

Standards
StandardNameIDSource
caDSR Form PhenX PX740101 - Exposure To Tobacco Marketing Through Internet And Social Media Use 6239296 caDSR Form
Derived Variables

None

Process and Review

Not applicable.

Protocol Name from Source

Population Assessment of Tobacco and Health (PATH), Adult Extended Questionnaire, Version 7.5 & National Youth Tobacco Survey (NYTS), 2012

Source

National Institutes of Health (NIH), U.S. Food and Drug Administration (FDA). (2012). Population Assessment of Tobacco and Health (PATH) Study, PATH Wave 1 Youth Extended Interview 7.5. Items YX0486, YX0062, YX0063 YX0490, YX0487, YX0526, and YX0480.

Centers for Disease Control and Prevention (CDC). (2012). National Youth Tobacco Survey (NYTS). Items 45 and 48.

General References

National Institutes of Health, U.S. Food and Drug Administration. (2013). Population Assessment of Tobacco and Health (PATH) Study: Final Youth Baseline (Wave 1) Questionnaire. Bethesda, MD: National Institutes of Health.

National Youth Tobacco Survey (NYTS): www.cdc.gov/tobacco/data_statistics/surveys/nyts/

Protocol ID

740101

Variables
Export Variables
Variable Name Variable IDVariable DescriptiondbGaP Mapping
PX740101_Tobacco_Marketing_30Days_TobaccoCompany_SendInformation
PX740101070000 During the past 30 days, did a tobacco more
company send you information (other than coupons) through ... (CHOOSE ALL THAT APPLY) show less
N/A
PX740101_Tobacco_Marketing_6Months_EmailArticlesVideosOnline_TobaccoProducts
PX740101060000 In the past 6 months, have you ever signed more
up for e-mail alerts about tobacco products, read articles online about tobacco products, or watched a video online about tobacco products? show less
N/A
PX740101_Tobacco_Marketing_6Months_TobaccoCompany_SendInformation
PX740101080000 In the past 6 months, did a tobacco company more
send you any information other than coupons? show less
N/A
PX740101_Tobacco_Marketing_Ads_Interent_HowOften
PX740101010000 When you are using the Internet, how often more
do you see any ads or promotions for cigarettes or other tobacco products? show less
N/A
PX740101_Tobacco_Marketing_DiscussedTobacco_SocialNetworking
PX740101050000 Has anyone discussed tobacco products on more
your Facebook, Google Plus, MySpace, Twitter, or other social networking account? show less
N/A
PX740101_Tobacco_Marketing_Have_SocialNetworking_Account
PX740101030000 Do you have a Facebook, Google Plus, more
MySpace, Twitter, or other social networking account? show less
N/A
PX740101_Tobacco_Marketing_Internet_Use_HowOften
PX740101020000 Overall, how often do you use the Internet? N/A
PX740101_Tobacco_Marketing_Social_Networking_HowOften
PX740101040000 How often do you visit your Facebook, Google more
Plus, MySpace, Twitter, or other social networking account? show less
N/A
PX740101_Tobacco_Marketing_TobaccoCompany_HowInfoReceived
PX740101090100 How did a tobacco company send you any more
information other than coupons? Choose all that apply. show less
N/A
PX740101_Tobacco_Marketing_TobaccoCompany_HowInfoReceived_OtherWay
PX740101090200 How did a tobacco company send you any more
information other than coupons? Choose all that apply. show less
N/A
Tobacco Regulatory Research: Vector
Measure Name

Exposure to Tobacco Marketing through Internet and Social Media Use

Release Date

June 24, 2015

Definition

Instrument used to assess exposure to tobacco marketing through new media channels, such as the Internet and social media.

Purpose

The purpose of this measure is to assess the frequency of exposure to tobacco marketing and tobacco-related content on the Internet and in social media.

Keywords

exposure to tobacco marketing through internet and social media use, Tobacco marketing, social networking, Facebook, Google Plus, Twitter, MySpace, Population Assessment of Tobacco and Health Study, PATH, National Youth Tobacco Survey, NYTS, marketing, Internet, social media, media, social, advertising, tobacco

Measure Protocols
Protocol ID Protocol Name
740101 Exposure to Tobacco Marketing through Internet and Social Media Use
Publications

Garcia-Cazarin, M.L., Mandal, R.J., Grana, R., Wanke, K.L., Meissner, H. (2020) Host-agent-vector-environment measures for electronic cigarette research used in NIH grants. Tobacco Control. 2020 January; 29(1). doi: 10.1136/tobaccocontrol-2017-054032

Dotterer, H. L., et al. (2017) Concurrent and developmental correlates of psychopathic traits using a triarchic psychopathy model approach. J Abnorm Psychol. 2017 October; 126(7): 859-876. doi: 10.1037/abn0000302