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Protocol - Self-reported Exposure to Tobacco Advertising at Point of Sale

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Description:

This protocol uses a combination of questions from the Wave 1 Adult and Wave 2 Youth Population Assessment of Tobacco and Health (PATH) Survey instruments. Collectively, the questions are used to measure consumer exposure to tobacco-product advertisements, which have been proven to increase the appeal of and demand for tobacco products.

Protocol:

1. In the past 30 days, how often did you visit a convenience store, small market, or liquor store?

[ ] 1 Never [End Questions]

[ ] 2 Once a month

[ ] 3 2-3 times per month

[ ] 4 Once a week

[ ] 5 2-3 times per week

[ ] 6 Almost every day

[ ] -8 DON’T KNOW

[ ] -7 REFUSED

ASK: All respondents.

2. In the past 30 days, when you visited convenience stores, small markets, or liquor stores, how often did you see ads for e-cigarettes?

[ ] 1 Never

[ ] 2 Rarely

[ ] 3 Sometimes

[ ] 4 Often

[ ] -8 DON’T KNOW

[ ] -7 REFUSED

ASK: Respondents who have visited a store or market.

3. In the past 30 days, when you visited convenience stores, small markets, or liquor stores, how often did you see ads for tobacco products?

[ ] 1 Never

[ ] 2 Rarely

[ ] 3 Sometimes

[ ] 4 Often

[ ] -8 DON’T KNOW

[ ] -7 REFUSED

ASK: Ask respondents who have visited a store or market.

4. The next questions are about things you may have seen inside or outside shops or stores where people can buy tobacco products. In the past 30 days, have you seen cigarette or other tobacco packages being displayed, including on shelves or on the counter?

[ ] 1 Yes

[ ] 2 No

[ ] -8 DON’T KNOW

[ ] -7 REFUSED

ASK: All respondents

5. Since you quit using tobacco, has there been a time when seeing a tobacco product display or other signs that tobacco is sold there, has given you an urge to buy tobacco?

[ ] 1 Yes

[ ] 2 No

[ ] -8 DON’T KNOW

[ ] -7 REFUSED

ASK: Former tobacco users who are not experimental current users of tobacco

Protocol Name from Source:

This section will be completed when reviewed by an Expert Review Panel.

Availability:

Publicly available

Personnel and Training Required

None.

Equipment Needs

None.

Requirements
Requirement CategoryRequired
Major equipment No
Specialized training No
Specialized requirements for biospecimen collection No
Average time of greater than 15 minutes in an unaffected individual No
Mode of Administration

Interviewer-administered questionnaire

Life Stage:

Child, Adolescent, Adult

Participants:

Youth (12-17) and adults (18+)

Specific Instructions:

Although questions from both the Youth and Adult Population Assessment of Tobacco and Health (PATH) questionnaires are included in this protocol, the Working Group (WG) believes questions 1-4 may be asked of all respondents. Question 5 should not be asked of youth respondents.

In order to answer question 5, investigators will need to determine whether or not the respondent is not an experimental current user. To do so, the WG is recommending that investigators add the Smoking Status - Adult measure. If the respondent has ever smoked but has not smoked 100 cigarettes in their lifetime and does not smoke every day or some days, then they are eligible to complete question 5.

In addition, the WG recommends that investigators consider clearly defining "tobacco products" by noting whether that definition includes or excludes certain types of related products based on these criteria: products that are intended for human consumption; made or derived from tobacco; typically contain nicotine, but sometimes do not; and are not Food and Drug Administration-approved tobacco-cessation products.

For Question 3, the WG recommends sharing the below list of tobacco products with the respondent to aide in their response.

TOBACCO PRODUCT LIST

Cigarettes

E-Cigarettes

Cigars

Cigarillos

Filtered Cigars

Pipe

Hookah

Snus

Smokeless Tobacco

Dissolvable Tobacco

Selection Rationale

The Population Assessment of Tobacco and Health (PATH) Study is a nationally representative, in-person longitudinal cohort study of nonusers and users of tobacco products and those at risk for tobacco use across the United States. Respondents 12 years old and up are asked questions on tobacco use, attitudes, and health, and biospecimens (buccal cell, urine, and blood) are collected from adults. The PATH Study was implemented to provide an evidence base for assessing and monitoring the Food and Drug Administration’s regulatory actions in meeting its mandate under the Family Smoking Prevention and Tobacco Control Act. Regulatory domains include product standards, new and modified risk products, health warnings, and health education campaigns.

Language

English, Spanish

Standards
StandardNameIDSource
Common Data Elements (CDE) Tobacco Advertisement At Point of Sale Exposure Assessment Scale 4884191 CDE Browser
Derived Variables

None.

Process and Review

This section will be completed when reviewed by an Expert Review Panel.

Source

National Institutes of Health (NIH) and the U.S. Food and Drug Administration (FDA), Population Assessment of Tobacco and Health (PATH) Study, PATH Wave 2 Youth Extended Interview, 2014, Marketing, Advertising, and Promotion, Items R02_YX0182, R02_YX0183, R02_YX0178.

National Institutes of Health (NIH) and the U.S. Food and Drug Administration (FDA), Population Assessment of Tobacco and Health (PATH) Study, PATH Wave 1 Adult Extended Interview, 2013, Industry, Advertising, and Promotion Section, Items AX0205, AX0212.

General References

National Institutes of Health, U.S. Food and Drug Administration. (2014). Population Assessment of Tobacco and Health (PATH) Study: Attachment 2 English PATH Study Data Collection Instruments: 2a.7 - English Youth: Extended Interview, 2014-06-17. Bethesda, MD: National Institutes of Health. (

National Institutes of Health, U.S. Food and Drug Administration. (2013). Population Assessment of Tobacco and Health (PATH) Study: Final Adult Baseline (Wave 1) Questionnaire. Bethesda, MD: National Institutes of Health.

Protocol ID:

740501

Variables:
Export Variables
Variable NameVariable IDVariable DescriptionVersiondbGaP Mapping
PX740501_TobaccoAdvertising_POS_30days_StoreVisit_Frequency PX740501010000 In the past 30 days, how often did you visit a convenience store, small market, or liquor store? 4 N/A
PX740501_TobaccoAdvertising_POS_30days_StoreVisit_SeeAdsTobacco PX740501030000 In the past 30 days, when you visited convenience stores, small markets, or liquor stores, how often did you see ads for tobacco products? 4 N/A
PX740501_TobaccoAdvertising_POS_30days_StoreVisit_SeeECigarettes PX740501020000 In the past 30 days, when you visited convenience stores, small markets, or liquor stores, how often did you see ads for e-cigarettes? 4 N/A
PX740501_TobaccoAdvertising_POS_30days_TobaccoPackages_Displayed PX740501040000 The next questions are about things you may have seen inside or outside shops or stores where people can buy tobacco products. In the past 30 days, have you seen cigarette or other tobacco packages being displayed, including on shelves or on the counter? 4 N/A
PX740501_TobaccoAdvertising_POS_SinceQuitting_SeeProducts_UrgetoBuy PX740501050000 Since you quit using tobacco, has there been a time when seeing a tobacco product display or other signs that tobacco is sold there, has given you an urge to buy tobacco? 4 N/A
Research Domain Information
Measure Name:

Self-reported Exposure to Tobacco Advertising at Point of Sale

Release Date:

June 24, 2015

Definition

Instrument used to assess tobacco product advertising exposure at the point of sale, including signs, displays, shelving units, and functional items such as trashcans and ashtrays.

Purpose

The purpose is to measure consumer exposure to tobacco product advertisements, which have been proven to increase the appeal of and demand for tobacco products.

Keywords

Tobacco product advertisements, tobacco, product advertisements, advertisements, marketing, cigarette products, branding, Population Assessment of Tobacco and Health Study, PATH, e-cigarettes, retail