Protocol - Self-reported Exposure to Tobacco Product Advertisements

Description

This protocol uses a combination of questions from the 2011 International Tobacco Control (ITC) 4-Country Survey and the Population Assessment of Tobacco and Health (PATH) Study instruments. Collectively, the questions are used to assess tobacco product advertising and marketing exposure, in adult and youth populations, through traditional channels, such as magazines, television, and radio.

Specific Instructions

The Working Group (WG) recommends that the following deletions or additions be made to the corresponding protocol items:

Remove "Now I want to ask you about tobacco advertising." Replace "6 months" with "30 days."

Investigators should provide the respondent with the advertisement images to react to in order to provide a response. Twenty advertisements were used in the Population Assessment of Tobacco and Health (PATH) Study, but there is no recommended number of advertisements. Replace "12 months" with "6 months."

Although PATH items were extracted from the PATH Youth Survey, the WG notes that the questions are also appropriate for the adult population.

Availability

Available

Download PDF

Protocol

Ask all.

Read out each source of information.

Now I want to ask you about tobacco advertising. In the last 6 months, have you noticed cigarettes or tobacco products being advertised in any of the following places?

1. On posters or billboards?

1[ ]Yes

2[ ]No

7[ ]Not applicable

8[ ]Refused

9[ ]Don’t know

2. In newspapers or magazines?

1[ ]Yes

2[ ]No

7[ ]Not applicable

8[ ]Refused

9[ ]Don’t know

3. On radio?

1[ ]Yes

2[ ]No

7[ ]Not applicable

8[ ]Refused

9[ ]Don’t know

DISPLAY TRANSITION TEXT: The following questions ask about tobacco advertising that you may have seen.

4. What is the brand of your favorite tobacco advertisement?

[WHEN A RESPONDENT SELECTS A BRAND, GO TO Q5]

1[ ]The brand is not listed SPECIFY: __________________

2[ ]I do not have a favorite advertisement

-8[ ]DON’T KNOW

-7[ ]REFUSED

ASK: All respondents

DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.

5. In the past 12 months, have you seen this advertisement before this study?

1[ ]Yes

2[ ]No GO TO NEXT AD; IF LAST AD, END

-8[ ]DON’T KNOW GO TO NEXT AD; IF LAST AD, END

-7[ ]REFUSED GO TO NEXT AD; IF LAST AD, END

ASK: All respondents

6. How much do you like this advertisement? Do you…

1[ ]Like this ad

2[ ]Have no opinion about this ad

3[ ]Dislike this ad

-8[ ]DON’T KNOW

-7[ ]REFUSED

Personnel and Training Required

None.

Equipment Needs

None.

Requirements

Requirement Category	Required
Major equipment	No
Specialized training	No
Specialized requirements for biospecimen collection	No
Average time of greater than 15 minutes in an unaffected individual	No

Mode of Administration

Interviewer-administered questionnaire

Lifestage

Child, Adolescent, Adult

Participants

Adult (18+) and Youth (12-17)

Selection Rationale

The 2011 International Tobacco Control (ITC) 4-Country Survey is an international cohort study of tobacco use whose overall objective is to measure the psychosocial and behavioral impact of key national-level policies. This survey is being used in more than 20 countries.

The Population Assessment of Tobacco and Health (PATH) Study is a nationally representative, in-person longitudinal cohort study of nonusers and users of tobacco products and those at risk for tobacco use across the United States. Respondents 12 years old and up are asked questions on tobacco use, attitudes, and health, and biospecimens (buccal cell, urine, and blood) are collected from adults. The PATH Study was implemented to provide an evidence base for assessing and monitoring the Food and Drug Administration’s regulatory actions in meeting its mandate under the Family Smoking Prevention and Tobacco Control Act. Regulatory domains include product standards, new and modified risk products, health warnings, and health education campaigns.

Language

English, Other languages available at source

Standards

Standard	Name	ID	Source
caDSR Form	PhenX PX740601 - Selfreported Exposure To Tobacco Product Advertisements	6247826	caDSR Form

Derived Variables

None.

Process and Review

Not applicable.

Protocol Name from Source

Population Assessment of Tobacco and Health (PATH), Adult Extended Questionnaire, Version 7.5 & International Tobacco Control 4-Country Survey, 2011

Source

International Tobacco Control (ITC) Policy Evaluation Project. (2011). International Tobacco Control 4-Country Survey 2011. Items 133a-133c.

National Institutes of Health (NIH) and the U.S. Food and Drug Administration (FDA), Population Assessment of Tobacco and Health (PATH) Study, PATH Wave 1 Youth Extended Interview 7.5, 2013, Ad Exposure Section, Items YX0197, YX0181, YX0184.

General References

National Institutes of Health, U.S. Food and Drug Administration. (2013). Population Assessment of Tobacco and Health (PATH) Study: Final Youth Baseline (Wave 1) Questionnaire. Bethesda, MD: National Institutes of Health.

Chaloupka, F. J., Straif, K., & Leon, M. E. (2011). Effectiveness of tax and price policies in tobacco control. Tobacco Control, 20, 235-238.

Farrelly, M. C., Healton, C. G., Davis, K. C., Messeri, P., Hersey, J. C., & Haviland, M. L (2002). Getting to the truth: Evaluating national tobacco countermarketing campaigns. American Journal of Public Health, 92, 901-907.

Protocol ID

740601

Variables

Export Variables

Variable Name	Variable ID	Variable Description	dbGaP Mapping
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_1
	PX740601060100	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_10
	PX740601061000	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_11
	PX740601061100	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_12
	PX740601061200	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_13
	PX740601061300	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_14
	PX740601061400	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_15
	PX740601061500	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_16
	PX740601061600	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_17
	PX740601061700	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_18
	PX740601061800	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_19
	PX740601061900	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_2
	PX740601060200	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_20
	PX740601062000	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_3
	PX740601060300	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_4
	PX740601060400	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_5
	PX740601060500	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_6
	PX740601060600	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_7
	PX740601060700	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_8
	PX740601060800	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_9
	PX740601060900	How much do you like this advertisement? Do you...	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_1
	PX740601050100	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_10
	PX740601051000	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_11
	PX740601051100	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_12
	PX740601051200	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_13
	PX740601051300	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_14
	PX740601051400	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_15
	PX740601051500	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_16
	PX740601051600	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_17
	PX740601051700	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_18
	PX740601051800	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_19
	PX740601051900	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_2
	PX740601050200	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_20
	PX740601052000	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_3
	PX740601050300	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_4
	PX740601050400	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_5
	PX740601050500	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_6
	PX740601050600	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_7
	PX740601050700	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_8
	PX740601050800	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_9
	PX740601050900	(DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS more HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? show less	N/A
PX740601_TobaccoExposure_Advertisements_Brand_Advertisement
	PX740601040000	What is the brand of your favorite tobacco more advertisement? show less	N/A
PX740601_TobaccoExposure_Advertisements_Newspapers_Magazines
	PX740601020000	Now I want to ask you about tobacco more advertising. In the last 6 months, have you noticed cigarettes or tobacco products being advertised in newspapers or magazines? show less	N/A
PX740601_TobaccoExposure_Advertisements_Posters_Billboards
	PX740601010000	Now I want to ask you about tobacco more advertising. In the last 6 months, have you noticed cigarettes or tobacco products being advertised on posters or billboards? show less	N/A
PX740601_TobaccoExposure_Advertisements_Radio
	PX740601030000	Now I want to ask you about tobacco more advertising. In the last 6 months, have you noticed cigarettes or tobacco products being advertised on radio? show less	N/A

Tobacco Regulatory Research: Vector

Measure Name

Self-reported Exposure to Tobacco Product Advertisements

Release Date

June 24, 2015

Definition

A survey instrument that measures tobacco product advertising and marketing exposure via traditional channels, such as magazines, television, and radio.

Purpose

The purpose of this measure is to assess consumer exposure to tobacco product advertisements and the effects, both positive and negative, that reported exposure has on tobacco consumer attitudes, beliefs, and preferences.

Keywords

Tobacco product advertisements, tobacco, product advertisements, Advertisements, print advertising, radio advertising, billboard advertising, marketing, social media, cigarette, cigarette products, Population Assessment of Tobacco and Health, PATH, International Tobacco Control, ITC, International Tobacco Control 4-Country Survey, ITC 4

Measure Protocols

Protocol ID	Protocol Name
740601	Self-reported Exposure to Tobacco Product Advertisements

Publications

Liu, J., et al. (2023) How Age and E-cigarette Use Status Interact to Influence E-cigarette Ad Perceptions. Substance Use & Misuse. 2023 January; 58(2): 257-265. doi: 10.1080/10826084.2022.2155479

Garcia-Cazarin, M.L., Mandal, R.J., Grana, R., Wanke, K.L., Meissner, H. (2020) Host-agent-vector-environment measures for electronic cigarette research used in NIH grants. Tobacco Control. 2020 January; 29(1). doi: 10.1136/tobaccocontrol-2017-054032

Conway, K. P., et al. (2018) Co-occurrence of tobacco product use, substance use, and mental health problems among youth: Findings from wave 1 (2013-2014) of the population assessment of tobacco and health (PATH) study. Addict Behav. 2018 January; 76: 208-217. doi: 10.1016/j.addbeh.2017.08.009

Protocol - Self-reported Exposure to Tobacco Product Advertisements

Related Protocols:

Studies Using This Protocol:

Description

Specific Instructions

Availability

Protocol

Personnel and Training Required

Equipment Needs

Requirements

Mode of Administration

Lifestage

Participants

Selection Rationale

Language

Standards

Derived Variables

Process and Review

Protocol Name from Source

Source

General References

Protocol ID

Variables

Measure Name

Release Date

Definition

Purpose

Keywords

Measure Protocols

Publications