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Protocol - Standardized Tobacco Assessment for Retail Settings

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Description:

The observational assessment from the Standardized Tobacco Assessment for Retail Settings (STARS) 1.0 survey includes 17 items for an observer to complete in stores that sell tobacco products, such as convenience stores, gas stations, supermarkets, and pharmacies.

Protocol:

1. Date of visit: ________ Start Time: ________ End Time: ________

2. Coder Name/ID: ________________________________________

3. Store Name/ID: _________________________________________

[ ] 1 Store name matches assigned name

4. Store Address: _________________________________________

[ ] 1 Actual address matches assigned address

5. Can you survey this store? [If not, then select an option below and STOP.]

[ ] 1 Yes, I can

[ ] 2 No, store does not exist

[ ] 3 No, store is closed

[ ] 4 No, under 18 not allowed to enter

[ ] 5 No, membership or fee required to enter

[ ] 6 No, environment unsafe for me

[ ] 7 No, asked to leave before completing the survey

[ ] 8 Other (specify):

EXTERIOR

6. Which products are advertised outside the store (on windows/doors, building, sidewalk, or elsewhere)?

a. Cigarettes - non-menthol

[ ] 1 Yes

[ ] 0 No

b. Cigarettes - menthol

[ ] 1 Yes

[ ] 0 No

c. Cigarillos/little cigars

[ ] 1 Yes

[ ] 0 No

d. Large cigars

[ ] 1 Yes

[ ] 0 No

e. Chew, moist or dry snuff, dip, or snus

[ ] 1 Yes

[ ] 0 No

f. E-cigarettes

[ ] 1 Yes

[ ] 0 No

INTERIOR

7. Store Type: (Choose one)

[ ] 1 Convenience store with or without gas (e.g., 7-Eleven, Exxon, Wawa)

[ ] 2 Drug store/pharmacy (e.g., Walgreens, Rite Aid, Duane Reade)

[ ] 3 Beer, wine, or liquor store (e.g., ABC)

[ ] 4 Grocery store (e.g., small market/deli/produce market) or supermarket (e.g., Stop & Shop, Harris Teeter, Albertson’s)

[ ] 5 Mass merchandiser (e.g., WalMart, Costco, BJ’s, Sam’s Club) or discount store (e.g., Dollar General, Family Dollar)

[ ] 6 Tobacco shop (e.g., Cigarettes Cheaper, cigar shops, hookah bars, e-cigarette shops, or other tobacco shops)

[ ] 7 Other (specify): ______________________________ (e.g., donut shop, bait & tackle)

8. Any tobacco products sold here (i.e., cigarettes, cigars, cigarillos/little cigars, chew, moist or dry snuff, dip, snus, or e-cigarettes)?

(Choose one)

[ ] 1 Yes and visible to customers

[ ] 2 Yes, but not visible to customers

[ ] 0 No [STOP if focusing on tobacco retailers]

9. Does the store have a pharmacy counter?

[ ] 1 Yes

[ ] 0 No

10. Alcoholic beverages sold here?

[ ] 1 Yes

[ ] 0 No

11. Does store display a graphic health warning sign?

[ ] 1 Yes

[ ] 0 No

12. Answer these questions about cigarettes.

a. Any cigarettes sold here?

[ ] 1 Yes

[ ] 0 No

b. Menthol cigarettes sold here?

[ ] 1 Yes

[ ] 0 No

c. Any cigarettes (menthol or non-menthol) within 12 inches of toys, candy, gum, slushy/

soda machines, or ice cream?

[ ] 1 Yes

[ ] 0 No

d. Cigarette ad (menthol or non-menthol) within

3 feet of the floor?

[ ] 1 Yes

[ ] 0 No

e. Any cigarette price promotions?

[ ] 1 Yes

[ ] 0 No

f. Any menthol cigarette price promotions?

[ ] 1 Yes

[ ] 0 No

OTHER PRODUCTS

13. Cigarillos/little Cigars

14. Large cigars

15. Chew, moist/dry snuff, dip, or snus

16. E-cigarettes

a. Sold here?

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

b. Flavored products?

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

c. Singles sold here?

[ ] 1 Yes

[ ] 0 No

d. Advertised for less than $1?

[ ] 1 Yes

[ ] 0 No

e. Product within 12 inches of toys, candy, gum, slushy/soda machines, or ice cream?

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

f. Product ad within 3 feet of floor?

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

g. Self-service display?

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

h. Any price promotions?

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

i. Cross-product promotion with cigarettes?

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

17. WIC and/or SNAP (i.e., food stamps, EBT) accepted here?

a.

[ ] 1 Yes

[ ] 0 No

b.

[ ] 1 Yes

[ ] 0 No


PRICES

18. Cheapest cigarette pack

19. Newport menthol

(regular hard pack)

20. Blu disposable e-cigarette

(menthol)

a. Sold here?

[ ] 1 Yes

[ ] 0 No

[if cigarettes not sold here, skip to Q.20]

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

b. Enter single pack/item price:

$_ _._ _

$_ _._ _

$_ _._ _

c. Sales tax included?

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

[ ] 1 Yes

[ ] 0 No

d. How was the price obtained?

[ ] 1 Cashier provided price

[ ] 2 Advertised price

[ ] 0 Unable to determine (e.g., only cartons sold)

[ ] 1 Cashier provided price

[ ] 2 Advertised price

[ ] 0 Sold here but price unavailable

[ ] 1 Cashier provided price

[ ] 2 Advertised price

[ ] 0 Sold here but price unavailable

Protocol Name from Source:

This section will be completed when reviewed by an Expert Review Panel.

Availability:

Publicly available

Personnel and Training Required

See "Specific Instructions."

Equipment Needs

None.

Requirements
Requirement CategoryRequired
Major equipment No
Specialized training No
Specialized requirements for biospecimen collection No
Average time of greater than 15 minutes in an unaffected individual No
Mode of Administration

Observational assessment

Life Stage:

Participants:

Not applicable.

Specific Instructions:

The Working Group (WG) recommends that Toolkit users refer to the Standardized Tobacco Assessment for Retail Settings (STARS) training PowerPoint when selecting this measure. The training PowerPoint document can be found at either the website for the National Cancer Institute’s State and Community Tobacco Control Initiative or the Store Assessment Tools section of the Counter Tobacco website.

The WG recommends that when investigators are asking questions about e-cigarettes or electronic smoking devices, they consider providing study participants with specific examples of devices of interest and clarify which attributes. For instance, do they care about all types of electronic smoking devices or just some of them (e.g., tank systems, vapor pens, vapes, e‑hookah, e-cigars)? Do they care whether they are disposable or rechargeable devices and whether they contain nicotine, do not contain nicotine, or either? As new products emerge, investigators should consider their inclusion as well.

Selection Rationale

The Standardized Tobacco Assessment for Retail Settings (STARS) survey is a user-friendly protocol comprising reliable measures used in prior store-observation studies. It was developed for the National Cancer Institute’s State and Community Tobacco Control Initiative by the Retail Environment Working Group, with additional support from the Centers for Disease Control and Prevention’s Epidemiology Branch. The tool was developed through a collaboration of public health departments, researchers, public health attorneys, federal partners, and tobacco-control advocacy organizations. STARS was designed for practitioners to inform state and local tobacco control policies for the point of sale. The survey was designed for use by self-trained youth and adults. It was selected because of its reliability, user-friendly format, and short completion time. The survey was pilot tested in six states at approximately 500 stores and should take, on average, 9-10 minutes to complete.

Language

English

Standards
StandardNameIDSource
Common Data Elements (CDE) Tobacco Retail Environment Standardized Assessment Assessment Text 4884775 CDE Browser
Derived Variables

None.

Process and Review

This section will be completed when reviewed by an Expert Review Panel.

Source

Standardized Tobacco Assessment for Retail Settings (STARS) survey, Version 1.0. (2014).

Download STARS at the National Cancer Institute’s State and Community Tobacco Control Initiative website or the Store Assessment Tools section of the Counter Tobacco website.

General References

None

Protocol ID:

741001

Variables:
Export Variables
Variable NameVariable IDVariable DescriptionVersiondbGaP Mapping
PX741001_Standardized_Tobaccoassessment_Retailsettings_Advertisement_Placement PX741001120400 Is there a cigarette ad (menthol or non-menthol) within 3 feet of the floor? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Advertising_Cigarettesmenthol PX741001060200 Which products are advertised outside the store (on windows/doors, building, sidewalk, or elsewhere)? Cigarettes - menthol 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Advertising_Cigarettesnonmenthol PX741001060100 Which products are advertised outside the store (on windows/doors, building, sidewalk, or elsewhere)? Cigarettes - non-menthol 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Advertising_Cigarillos PX741001060300 Which products are advertised outside the store (on windows/doors, building, sidewalk, or elsewhere)? Cigarillos/little cigars 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Advertising_Cigars PX741001060400 Which products are advertised outside the store (on windows/doors, building, sidewalk, or elsewhere)? Large cigars 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Advertising_Ecigarette PX741001060600 Which products are advertised outside the store (on windows/doors, building, sidewalk, or elsewhere)? E-cigarettes 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Advertising_Smokeless PX741001060500 Which products are advertised outside the store (on windows/doors, building, sidewalk, or elsewhere)? Chew, moist or dry snuff, dip, or snus 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Alcohol_Sales PX741001100000 Is alcoholic beverages sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Blu_ecig_Price PX741001200100 Are Blu disposable e-cigarettes sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Blu_ecig_Pricing PX741001200200 What is the price of a Blu disposable e-cigarette? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Blu_ecig_Sales PX741001200300 Is sales tax included in the price? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Blu_ecig_Salestax PX741001200400 How was the price obtained? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Cheapest_Price PX741001180200 What is the price of the cheapest cigarette pack? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Cheapest_Pricing PX741001180400 How was the price obtained? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Cheapest_Sales PX741001180100 Is the cheapest cigarette pack sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Cheapest_Salestax PX741001180300 Is sales tax included in the price? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Cigarillos PX741001130100 Are cigarillos/little cigars sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Cigarillos_Ad PX741001130600 Are there cigarillos/little cigars product ads within 3 feet of the floor? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Cigarillos_Flavored PX741001130200 Are flavored cigarillos/little cigars sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Cigarillos_Onedollar PX741001130400 Are there cigarillos/little cigars advertised for less than $1? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Cigarillos_Placement PX741001130500 Are there cigarillos/little cigars products within 12 inches of toys, candy, gum, slushy/soda machines, or ice cream? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Cigarillos_Promotions PX741001130800 Are there cigarillos/little cigars price promotions? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Cigarillos_Selfservice PX741001130700 Are there cigarillos/little cigars self-service displays? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Cigarillos_Singles PX741001130300 Are single cigarillos/little cigars sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Coder_Name PX741001020000 What is the name/ID of the coder? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Ecigarette PX741001160100 Are e-cigarettes sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Ecigarette_Ad PX741001160400 Are there e-cigarettes product ads within 3 feet of the floor? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Ecigarette_Crossproduct PX741001160700 Are there e-cigarettes cross-product promotions with cigarettes? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Ecigarette_Flavored PX741001160200 Are flavored e-cigarettes sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Ecigarette_Placement PX741001160300 Are there e-cigarettes products within 12 inches of toys, candy, gum, slushy/soda machines, or ice cream? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Ecigarette_Promotions PX741001160600 Are there e-cigarettes price promotions? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Ecigarette_Selfservice PX741001160500 Are there e-cigarettes self-service displays? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Foodstamps_Snap PX741001170200 Is SNAP (i.e., food stamps, EBT) accepted here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Foodstamps_Wic PX741001170100 Is WIC (i.e., food stamps, EBT) accepted here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Health_Warning PX741001110000 Does the store display a graphic health warning sign? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Largecigars PX741001140100 Are large cigars sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Largecigars_Ad PX741001140400 Are there large cigars product ads within 3 feet of the floor? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Largecigars_Flavored PX741001140200 Are flavored large cigars sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Largecigars_Placement PX741001140300 Are there large cigars products within 12 inches of toys, candy, gum, slushy/soda machines, or ice cream? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Largecigars_Selfservice PX741001140500 Are there large cigars self-service displays? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Menthol_Promotions PX741001120600 Are there any menthol cigarette price promotions 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Newport_Price PX741001190200 What is the price of a pack of Newport menthols? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Newport_Pricing PX741001190400 How was the price obtained? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Newport_Sales PX741001190100 Are Newport menthol cigarettes sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Newport_Salestax PX741001190300 Is sales tax included in the price? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Pharmacy_Presence PX741001090000 Does the store have a pharmacy counter? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Price_Promotions PX741001120500 Are there any cigarette price promotions? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Product_Visibility PX741001080000 Are any tobacco products sold here (i.e., cigarettes, cigars, cigarillos/little cigars, chew, moist or dry snuff, dip, snus, or e-cigarettes)? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Sales_Anycigarettes PX741001120100 Are any cigarettes sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Sales_Cigaretteswithin PX741001120300 Are any cigarettes (menthol or non-menthol) within 12 inches of toys, candy, gum, slushy/soda machines, or ice cream? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Sales_Mentholcigarettes PX741001120200 Are menthol cigarettes sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Smokeless PX741001150100 Are chew, moist/dry snuff, dip, or snus sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Smokeless_Ad PX741001150400 Are there chew, moist/dry snuff, dip, or snus product ads within 3 feet of the floor? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Smokeless_Crossproduct PX741001150600 Are there chew, moist/dry snuff, dip, or snus cross-product promotions with cigarettes? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Smokeless_Flavored PX741001150200 Are flavored chew, moist/dry snuff, dip, or snus sold here? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Smokeless_Placement PX741001150300 Are there chew, moist/dry snuff, dip, or snus products within 12 inches of toys, candy, gum, slushy/soda machines, or ice cream? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Smokeless_Promotions PX741001150500 Are there chew, moist/dry snuff, dip, or snus price promotions? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Store_Address PX741001040100 What is the store address? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Store_Addressmatch PX741001040200 Does the actual address match the assigned address 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Store_Name PX741001030100 What is the name/ID of the store? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Store_Namematch PX741001030200 Does the store name match the assigned name? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Store_Survey PX741001050100 Can you survey the store? If not, then select an option below and STOP. 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Store_SurveyOther PX741001050200 Can you survey the store? If not, then select an option below and STOP. 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Store_Type PX741001070100 What type of store is this? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Store_TypeOther PX741001070201 What type of store is this? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Store_TypeOtherValue PX741001070202 What type of store is this? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Visit_Date PX741001010100 What is the date of the visit? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Visit_Endtime PX741001010300 What is the end time of the visit? 4 N/A
PX741001_Standardized_Tobaccoassessment_Retailsettings_Visit_Starttime PX741001010200 What is the start time of the visit? 4 N/A
Research Domain Information
Measure Name:

Standardized Tobacco Assessment for Retail Settings

Release Date:

June 24, 2015

Definition

A surveillance instrument for observational measures of point-of-sale tobacco marketing, including product availability, advertising, promotions, and price.

Purpose

The purpose of this measure is to conduct systematic observations of tobacco marketing at the point of sale in order to assess the availability of tobacco products, as well as advertising, promotions, and prices.

Keywords

Point-of-sale marketing, availability, advertising, promotions, price, Standardized Tobacco Assessment for Retail Settings, STARS, tobacco product advertisements, tobacco, product advertisements, advertisements, marketing, tobacco products, e-cigarettes, electronic nicotine delivery systems, ENDS