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Protocol - Tobacco Industry and Retailer Public Relations

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Description:

California’s Statewide Youth Tobacco Purchase Survey (YTPS) is an 11-item instrument developed to assess retailer compliance with signage policies related to tobacco sales to minors and tobacco industry public relations signage in the retail sector. The survey collects information about the minor’s purchase attempt and observations of the purchaser during the purchase attempt. For the purpose of this measure, items within the "Observations" section of the YTPS are used; these relate to the presence, type, and location of signs stating that tobacco sales to minors are unlawful.

Specific Instructions:

The Working Group recommends the following:

  • To capture more comprehensively the retail sector environment related to tobacco industry marketing, this measure be used in conjunction with the Standardized Tobacco Assessment for Retail Settings measure.
  • Investigators include any federal, state, and local signs related to unlawful sales to minors that are associated with the specific data collection area. This data should be captured within the "Federal, State, and Local Signs" section of the survey.
  • Investigators should capture data related to the Food and Drug Administration’s Break the Chain of Tobacco Addiction campaign within the "Federal, State and Local Signs" section of the survey.

Investigators should include the Reynolds American warnings about the unlawful purchase of e-cigarettes by minors that are now found on VUSE e-cigarette signage. This data should be captured within the "Tobacco Industry Signs" section of the survey.

Protocol:

Location of signs stating that sales to minors are unlawful (check all that apply):

FEDERAL, STATE, AND LOCAL SIGNS

Checkout counter

Tobacco display site

Doors/windows

Other (specify)

 
 

Other (specify)

_____________

TOBACCO INDUSTRY SIGNS

Checkout counter

Tobacco display site

Doors/ windows

Other (specify)

If You Ask/ We Ask

It’s the Law

We CARD

Support the Law: It Works

Help stop underage smoking: Don’t Buy Cigarettes for Kids

Other (specify) _____________

Protocol Name from Source:

Availability:

Publicly available

Personnel and Training Required

None.

Equipment Needs

None.

Requirements
Requirement CategoryRequired
Major equipment No
Specialized training No
Specialized requirements for biospecimen collection No
Average time of greater than 15 minutes in an unaffected individual No
Mode of Administration

Observational assessment

Life Stage:

Infant, Toddler, Child, Adolescent, Adult, Senior, Pregnancy

Participants:

Adults or minors under the age of 18.

Selection Rationale

Item number 8 of the 2014 Statewide Youth Tobacco Purchase Survey (YTPS) was selected because it captures the presence and location of public relations signage, as well as local, state and federal signage related to tobacco purchases by minors. The survey is also easily completed by adults or minors, and it includes blank sections that allow for new types of signage to be recorded.

Language

English

Standards
StandardNameIDSource
Common Data Elements (CDE) Tobacco Signage Display Compliance Assessment Text 4884798 CDE Browser
Derived Variables

None.

Process and Review

Not applicable

Source

California Department of Public Health, California Tobacco Control Program. (2014). Statewide Youth Tobacco Purchase Survey 2014. Sacramento, CA: Author. Section II, Observations, Item 8.

General References

Apollonio, D. E., & Malone, R. E. (2010). The We Card program: Tobacco industry "youth smoking prevention" as industry self-preservation. American Journal of Public Health, 100(7), 1188-1201.

Protocol ID:

741101

Variables:
Export Variables
Variable Name Variable IDVariable DescriptiondbGaP Mapping
PX741101_Tobaccoindustry_Retailersigns_Checkout_Counter_Options
PX741101020100 Please check all tobacco industry signs more
stating that sales to minors are unlawful at the checkout counter show less
N/A
PX741101_Tobaccoindustry_Retailersigns_Checkout_Counter_Other
PX741101020200 Please check all tobacco industry signs more
stating that sales to minors are unlawful at the checkout counter show less
N/A
PX741101_Tobaccoindustry_Retailersigns_Display_Site_Options
PX741101030100 Please check all tobacco industry signs more
stating that sales to minors are unlawful at the tobacco display site show less
N/A
PX741101_Tobaccoindustry_Retailersigns_Display_Site_Other
PX741101030200 Please check all tobacco industry signs more
stating that sales to minors are unlawful at the tobacco display site show less
N/A
PX741101_Tobaccoindustry_Retailersigns_Doors_Windows_Options
PX741101040100 Please check all tobacco industry signs more
stating that sales to minors are unlawful on the doors/windows show less
N/A
PX741101_Tobaccoindustry_Retailersigns_Doors_Windows_Other
PX741101040200 Please check all tobacco industry signs more
stating that sales to minors are unlawful on the doors/windows show less
N/A
PX741101_Tobaccoindustry_Retailer_Signs_FederalStateLocal
PX741101010100 (Check all that apply) Location of federal, more
state, and local signs stating that sales to minors are unlawful show less
N/A
PX741101_Tobaccoindustry_Retailer_Signs_FederalStateLocal_Other
PX741101010200 (Check all that apply) Location of federal, more
state, and local signs stating that sales to minors are unlawful show less
N/A
Tobacco Regulatory Research
Measure Name:

Tobacco Industry and Retailer Public Relations

Release Date:

June 24, 2015

Definition

A survey instrument used in retail settings to assess the extent and placement of government-mandated signage and tobacco industry public relations signage related to prohibiting tobacco sales to minors.

Purpose

This measure can be used to assess retailer compliance with signage policies related to tobacco sales to minors, and to assess tobacco industry public relations signage in the retail sector.

Keywords

Statewide Youth Tobacco Purchase Survey, Stop Tobacco Access to Kids Enforcement, STAKE, tobacco industry, tobacco, industry, retailer public relations, public relations, tobacco sales, tobacco sales to minors, minor purchase, signage policies, signage, government, corporate social responsibility, CSR, youth smoking prevention, YSP, Synar.