Protocol - Tobacco Industry and Retailer Public Relations
California’s Statewide Youth Tobacco Purchase Survey (YTPS) is an 11-item instrument developed to assess retailer compliance with signage policies related to tobacco sales to minors and tobacco industry public relations signage in the retail sector. The survey collects information about the minor’s purchase attempt and observations of the purchaser during the purchase attempt. For the purpose of this measure, items within the "Observations" section of the YTPS are used; these relate to the presence, type, and location of signs stating that tobacco sales to minors are unlawful.
The Working Group recommends the following:
- To capture more comprehensively the retail sector environment related to tobacco industry marketing, this measure be used in conjunction with the Standardized Tobacco Assessment for Retail Settings measure.
- Investigators include any federal, state, and local signs related to unlawful sales to minors that are associated with the specific data collection area. This data should be captured within the "Federal, State, and Local Signs" section of the survey.
- Investigators should capture data related to the Food and Drug Administration’s Break the Chain of Tobacco Addiction campaign within the "Federal, State and Local Signs" section of the survey.
Investigators should include the Reynolds American warnings about the unlawful purchase of e-cigarettes by minors that are now found on VUSE e-cigarette signage. This data should be captured within the "Tobacco Industry Signs" section of the survey.
Location of signs stating that sales to minors are unlawful (check all that apply):
FEDERAL, STATE, AND LOCAL SIGNS
Tobacco display site
TOBACCO INDUSTRY SIGNS
Tobacco display site
If You Ask/ We Ask
It’s the Law
Support the Law: It Works
Help stop underage smoking: Don’t Buy Cigarettes for Kids
Other (specify) _____________
Personnel and Training Required
|Specialized requirements for biospecimen collection||No|
|Average time of greater than 15 minutes in an unaffected individual||No|
Mode of Administration
Infant, Toddler, Child, Adolescent, Adult, Senior, Pregnancy
Adults or minors under the age of 18.
Item number 8 of the 2014 Statewide Youth Tobacco Purchase Survey (YTPS) was selected because it captures the presence and location of public relations signage, as well as local, state and federal signage related to tobacco purchases by minors. The survey is also easily completed by adults or minors, and it includes blank sections that allow for new types of signage to be recorded.
|caDSR Common Data Elements (CDE)||Tobacco Signage Display Compliance Assessment Text||4884798||CDE Browser|
Process and Review
Protocol Name from Source
California Department of Public Health, California Tobacco Control Program. (2014). Statewide Youth Tobacco Purchase Survey 2014. Sacramento, CA: Author. Section II, Observations, Item 8.
Apollonio, D. E., & Malone, R. E. (2010). The We Card program: Tobacco industry "youth smoking prevention" as industry self-preservation. American Journal of Public Health, 100(7), 1188-1201.
|Variable Name||Variable ID||Variable Description||dbGaP Mapping|
|PX741101020100||Please check all tobacco industry signs more||N/A|
|PX741101020200||Please check all tobacco industry signs more||N/A|
|PX741101030100||Please check all tobacco industry signs more||N/A|
|PX741101030200||Please check all tobacco industry signs more||N/A|
|PX741101040100||Please check all tobacco industry signs more||N/A|
|PX741101040200||Please check all tobacco industry signs more||N/A|
|PX741101010100||(Check all that apply) Location of federal, more||N/A|
|PX741101010200||(Check all that apply) Location of federal, more||N/A|
Tobacco Industry and Retailer Public Relations
June 24, 2015
A survey instrument used in retail settings to assess the extent and placement of government-mandated signage and tobacco industry public relations signage related to prohibiting tobacco sales to minors.
This measure can be used to assess retailer compliance with signage policies related to tobacco sales to minors, and to assess tobacco industry public relations signage in the retail sector.
Statewide Youth Tobacco Purchase Survey, Stop Tobacco Access to Kids Enforcement, STAKE, tobacco industry, tobacco, industry, retailer public relations, public relations, tobacco sales, tobacco sales to minors, minor purchase, signage policies, signage, government, corporate social responsibility, CSR, youth smoking prevention, YSP, Synar.